BRAND STORY
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BRAND STORY
Leveraging brand value to enhance competitiveness
— Subordinate brand —
Founded in the 1990s against the backdrop of China's reform and opening-up, "Shuanghua" was established by its founder who seized the opportunity presented by the growing necessity of automobiles in people's lives. The company specializes in automotive air-conditioning components, serving as an independent supplier of automotive air-conditioning system parts to enhance people's travel comfort. In the brand name, "Shuang" represents unity, collaboration, and double strength, while "Hua" symbolizes resilience and perseverance, mirroring the founder's military background and spirit. Over the years, the brand has gained widespread recognition and favor in the automotive industry, evolving into a renowned name in the automotive air-conditioning and refrigeration sector. Leveraging its technology and experience in the refrigeration industry, the Group underwent a transformation and ventured into the cold chain logistics industry in 2020, opening a new chapter for its business brand in this field.
Leveraging brand value to enhance competitiveness
— Subordinate brand —
Founded in the 1990s against the backdrop of China's reform and opening-up, "Shuanghua" was established by its founder who seized the opportunity presented by the growing necessity of automobiles in people's lives. The company specializes in automotive air-conditioning components, serving as an independent supplier of automotive air-conditioning system parts to enhance people's travel comfort. In the brand name, "Shuang" represents unity, collaboration, and double strength, while "Hua" symbolizes resilience and perseverance, mirroring the founder's military background and spirit. Over the years, the brand has gained widespread recognition and favor in the automotive industry, evolving into a renowned name in the automotive air-conditioning and refrigeration sector. Leveraging its technology and experience in the refrigeration industry, the Group underwent a transformation and ventured into the cold chain logistics industry in 2020, opening a new chapter for its business brand in this field.
The "dragon" in our brand signifies that in Han Chinese culture, the dragon is a mythical creature representing good fortune, favorable weather, unity, perpetual renewal, as well as symbolizing agricultural abundance and natural harmony. "Hua" is derived from the Group name "Shuanghua" embodying nature and resilience. "Zhen" conveys the meaning of ultimate perfection. In the increasingly competitive industry, the founder realized that only by offering truly high-quality, safe, and healthy products can one stand out in the market and win the trust and affection of consumers. "Longhua Zhen" is dedicated to becoming a benchmark brand for high-end fruits that leads a high-quality lifestyle. Through strict quality control, innovative supply chain management, and continuous product development, we bring consumers fresh, delicious, and nutritious fresh fruit products, expressing our longing and pursuit of a delightful life.
The "dragon" in our brand signifies that in Han Chinese culture, the dragon is a mythical creature representing good fortune, favorable weather, unity, perpetual renewal, as well as symbolizing agricultural abundance and natural harmony. "Hua" is derived from the Group name "Shuanghua" embodying nature and resilience. "Zhen" conveys the meaning of ultimate perfection. In the increasingly competitive industry, the founder realized that only by offering truly high-quality, safe, and healthy products can one stand out in the market and win the trust and affection of consumers. "Longhua Zhen" is dedicated to becoming a benchmark brand for high-end fruits that leads a high-quality lifestyle. Through strict quality control, innovative supply chain management, and continuous product development, we bring consumers fresh, delicious, and nutritious fresh fruit products, expressing our longing and pursuit of a delightful life.